UI/UX Designer/Researcher

I'm Jia Cao, a UX/UI Designer specializing in 0-1 initiatives and user-centered digital solutions for SaaS and B2B platforms. With a strong background in product design and UX research, I lead impactful projects from concept to implementation, delivering scalable and intuitive user experiences.

TripArc

Led the redesign of the day tour search and booking journey for a B2B travel SaaS platform, driving the development of a comprehensive Tour Management Dashboard as part of a 0-1 initiative, optimizing user experience for over 2,292 agents and 48,000 clients through strategic collaboration and detailed usability testing.

CrowdCore/Happin Ticketing

Launched CrowdCore Ticketing Checkout link, a B2B SaaS product for SME businesses to receive payments for tickets and services with a simple URL.

Happin App

Led a team of 4 engineers and designers in an Agile development cycle, crafted the product roadmap and go-to-market plan, defined success metrics, and coordinated with sales and marketing teams for product launch. The product secured $1.2 million in seed funding.

T.O Green App

T.O. Green is an innovative platform designed to transform the park-going experience from a cumbersome task into a delightful adventure.